Beauty Youtubers To Watch

When getting into makeup, one of the best ways to learn is through other people. Within the past 10 years as the Youtube platform has grown, the beauty community has skyrocketed both in content and popularity with it. So many skilled artists are posting content, so how can you keep up with who to watch? […]

Makeup On The Black Market

Any time you get online and look at Facebook Marketplace or eBay, you can readily find makeup products for sale. If you walk down the street in any major city, you can easily find stores selling some of the most popular makeup products on the market. But, the reality of these products is that most, […]

All About Foundation

The best way to make any makeup look great? A solid base. The most essential thing to the base of your makeup is a good foundation choice. So, how do you pick what foundation is best for you? There are many details that may be important to you as a consumer when making purchasing decisions. […]

Best Eyeliners At Every Price Range

Most makeup lovers have a signature memory of their first experiences using eyeliner. Usually, it is found in the form of a black pencil liner that you got in middle school and used to ring around your eye looking vaguely reminiscent of a raccoon. Don’t let these bad memories scare you away from it! It […]

A Guide To Contour

When getting into makeup, contouring can easily be one of the hardest techniques to figure out. You can sit for hours following tutorial after tutorial and still feel lost. Why is it that you can do exactly what they direct you to do and it doesn’t look the same? A lot of this has to […]

All About Eyes

A question that everyone has whenever they first get into makeup is “how do I do eye makeup?” From picking the right eye shadow for your eye color to figuring out how to draw liner for your eye shape, there is so much territory to cover with this subject. So, how does one navigate it […]

Best Liquid Lipstick In Every Price Range

In the last few years, liquid lipstick has gained traction in the makeup industry. Known for its reputation of never budging, it’s great for anyone on the go who doesn’t want to worry about needing a touch up. But like with any product, how do you know which one to buy? Here’s a list of […]

Best Mascara In Every Price Range

Mascara is one of those makeup products that everyone who wears makeup has in their kit. It’s the product that ties every look together. However, just like every other product out there, the price ranges can very exponentially. How do you know what products are best? Here’s a list of the best mascaras in every […]

What is PR in the Makeup Industry?

Within recent years, Youtube beauty gurus and Instagram lifestyle influencers receiving PR (public relations) packages has become a more prominent aspect of the ever-evolving community. PR packages are when people receive the newest launches of makeup products directly from given brands. Being selected for a company’s PR list can be a very big honor for […]

Morphe “Fluidity” Line

Recently, popular makeup brand Morphe released their highly anticipated line of complexion products. The line, called the “fluidity” line, featured 60 foundation shades, 31 concealers, and 15 shades of setting powders. Upon its release, the makeup world was buzzing. No product line has ever been bold enough to release THIS many shades in a first […]